Symrise joins the growing number of ingredient suppliers and contract manufacturers looking to attract independent beauty brands by providing access to innovation and streamlining the product development process. Beauty brands in North America can partner with Symrise to activate their innovation through the Beauty Activations platform to gain access to in-depth marketing insights, custom formulations, and an award-winning portfolio of ingredients.

Beauty Activations enhances the innovation pipeline of customers with brand-tailored products from ideation to creation and support of long-term success. Symrise has a proven speed-to-market approach and experience in custom concept development, market analysis, and technical expertise that has proven to elevate product development with market-ready solutions.

Timothy Kenny, President of Cosmetic Ingredients North America at Symrise, explains, "As one of the world's top ten most sustainable companies, we at Symrise propel beauty brands to the next level with our extensive expertise and comprehensive cosmetic ingredients portfolio. By partnering with beauty brands, we aim to support and develop their product lines with clean, conscious, modern, and sustainable solutions."

Symrise has created an approach that builds on three major pillars: hero ingredients, speed-to-market, and marketing/trend expertise. The core focus is leveraging Symrise ingredients to activate brand innovation, reducing complexity to optimize the product development cycle, and in-depth category and trend intelligence to support product launches. 

"This three tier-concept emphasizes our position as a recognized global leader in the personal care space. Symrise Cosmetic Ingredients possesses a unique global network of expertise. This includes formulation labs around the world, 360-degree marketing resources, consumer insights, and technical expertise to drive innovation," says Michele Robertson, Director Product Innovation, Cosmetic Ingredients Symrise.