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Tattoo Skincare Start-Up Mad Rabbit Lands $10 Million Series A

Published March 23, 2023
Published March 23, 2023
Mad Rabbit

Los Angeles-based Mad Rabbit, the clean and natural tattoo skincare brand pioneering the tattoo care category, landed $10 million in a Series A funding round.

WHO: Mad Rabbit was born in 2019, founded by two friends with a passion for ink who saw an opportunity to create a superior natural solution to help improve the healing process of tattoos. With the mission to eliminate all unnatural and processed ingredients found in traditional aftercare, they set out to create simple yet reliable products. The brand offers nine skincare products available online at,,, and in-store at 350 Urban Outfitters and 1,200 GNC locations, as well as 350 tattoo shops nationwide.

WHY: Mad Rabbit’s largest investment to date will help fund retail expansion domestically, pro-channel expansion, and continued product development.

IN THEIR OWN WORDS: "We are thrilled to have the support of such prominent investors, who believe in our vision and our commitment to providing the best possible aftercare products to tattoo enthusiasts," said Oliver Zak, CEO of Mad Rabbit. "This investment will allow us to continue to innovate and expand our product line, while maintaining our commitment to quality and customer satisfaction."

“I am thrilled to once again invest in Mad Rabbit and support its continued growth since their appearance on Shark Tank,” said Mark Cuban. “The brand found a need that didn’t have a sophisticated solution. I admire that foresight and ingenuity and am excited for the future of the company.”

“This is our second investment in Mad Rabbit, having participated in the previous round, which of course is indicative of our belief in the management team and the business,” said Ian Knowles, Partner at Lucas Brand Equity.

“I have worked closely with Oliver, Drew, Selom and the team over the past 18 months and they continue to prove their acumen as visionaries and business leaders. There is no other brand in the massive tattoo market delivering the range or quality of products and brand experience to consumers and professionals like Mad Rabbit is. Even at our early stage, Mad Rabbit is by far the most notable brand in the category and frankly, we're just getting started. I look forward to our exciting future and the work we have ahead of us as we venture to build Mad Rabbit into the number 1 brand in tattoo, globally."


  • Mad Rabbit Tattoo closed a $10 million Series A funding round led by Lucas Brand Equity (LBE), with Mark Cuban, Acronym Venture Capital, H Venture Partners, and others participating in the round. 
  • Mad Rabbit quadrupled its valuation to $56 million in only two years, growing 138% year over year. 
  • Ian Knowles, a partner at LBE, has joined the board of Mad Rabbit.
  • The brand claims to sell one tattoo balm every 90 seconds and has helped preserve more than 2 million tattoos to date. 
  • In February 2022, the brand raised $4 million from Mark Cuban, Acronym Venture Capital, Revolution's Rise of the Rest Seed Fund, LB Equity, and Seamless Capital.
  • In March 2021, the brand was featured on season 12, episode 18 of Shark Tank and secured $500K from Mark Cuban.
  • In July 2021, the brand raised a $2 million seed round led by Acronym Venture Capital with participation from Mark Cuban and Stefon Diggs.

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