Key Takeaways:After three consecutive years of double-digit growth, Les Secrets de Loly is opening a new chapter focused on international expansion.In less than 10 years, the brand has established itself as the leading French brand for all textured hair types.European investment fund Quadrivio is taking a stake in Les Secrets de Loly as part of a strategic growth partnership to support the brand’s international expansion.WHO: Founded by Kelly Massol in 2009, Les Secrets de Loly is a French brand specializing in textured haircare. Driven by an inclusive and performance-oriented vision, the brand develops natural and effective formulas tailored to the specific needs of wavy, curly and coily hair—from loose to tight coils. A category leader in France, Les Secrets de Loly is distributed across 6,000 points of distribution including pharmacies, selective retail, and online channels with partners like Sephora, La Boutique du Coiffeur, Monoprix.WHY: The investment reflects a clear ambition to scale the business while preserving the committed, inclusive, and expert DNA that defines Les Secrets de Loly. Quadrivio, a European investment fund with deep expertise in the Italian market, is a strategic partner supporting this next phase of expansion and reinforcing the brand’s presence across Europe.IN THEIR OWN WORDS: Kelly Massol, founder of Les Secrets de Loly, stated, “This transaction represents a new milestone for the brand. Following a successful structuring phase with Quilvest, we now have a solid foundation to accelerate internationally while preserving our DNA.