And the countdown begins. With less than 100 days until the holiday season, retailers in the UK are launching their Beauty Advent Calendars, and they don't disappoint. The pre-orders have begun, and historically these gift sets, with their oversized values, sell out fast. We rounded up the best of the best on offer this year.
Net-A-Porter: The 2021 Beauty Advent Calendar is leaning into abundance, topping the value list with 17 full-size and eight travel-size products and an incredible £1,300 value offered for just £255.
Harrods: This year’s calendar opens like a fairytale book to reveal a glimmering gold-leaf design filled with 25 beauty treasures valuing £1,166 and retailing for £250. The calendar is not available until October 14.
Cult Beauty: Worth over £960 and retailing for €248, the Cult Beauty advent calendar is also doing good, donating £40,000 from the sales to Beauty Backed Trust, which helps beauty professionals whose careers were affected during the COVID-19 pandemic. It'll also plant a tree for every advent calendar sold through a partnership with ClimatePartner.
Liberty London: The annual Liberty Beauty Advent Calendar is the most successful and fastest-selling product in the retailer's 145-year history. This year's offering launches on the 5th of October, with the highest-value offering to date adorned in a heritage print from the Liberty Classics collection, worth over £800 and retailing for £215. The retailer also offers a men's version.
Space NK's 2021 Advent Calendar: "Light Up" is the theme of this year’s Space NK's advent calendar, which includes bestselling brands like Crème de la Mer, Olaplex, Charlotte Tilbury, and Boy Smells, creating a combined value of £744 and retail price of £199.
Selfridges: A selection of 25 makeup, fragrance, skincare, and body care products, and a bonus treat of a complimentary beauty concierge appointment, creating a value of £700, priced at £210.
Lush: The brand's first beauty advent calendar in 2020 sold out fast—now it's back, and bigger and better. Made from 100% recycled materials, each Lush Advent Calendar has two offerings, one containing 25 vegan products including three retro products from Lush Christmas past and three brand-new products, and a second 12-product gift set. The Lush Advent Calendar goes on sale at the end of September in the UK and will hit stores in the US around October.