Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About

The 2021 UK Retailer Beauty Advent Calendars Are Here

October 1, 2021
October 1, 2021

And the countdown begins. With less than 100 days until the holiday season, retailers in the UK are launching their Beauty Advent Calendars, and they don't disappoint. The pre-orders have begun, and historically these gift sets, with their oversized values, sell out fast. We rounded up the best of the best on offer this year.

Net-A-Porter: The 2021 Beauty Advent Calendar is leaning into abundance, topping the value list with 17 full-size and eight travel-size products and an incredible £1,300 value offered for just £255.

Harrods: This year’s calendar opens like a fairytale book to reveal a glimmering gold-leaf design filled with 25 beauty treasures valuing £1,166 and retailing for £250. The calendar is not available until October 14.

Cult Beauty: Worth over £960 and retailing for €248, the Cult Beauty advent calendar is also doing good, donating £40,000 from the sales to Beauty Backed Trust, which helps beauty professionals whose careers were affected during the COVID-19 pandemic. It'll also plant a tree for every advent calendar sold through a partnership with ClimatePartner.

Liberty London: The annual Liberty Beauty Advent Calendar is the most successful and fastest-selling product in the retailer's 145-year history. This year's offering launches on the 5th of October, with the highest-value offering to date adorned in a heritage print from the Liberty Classics collection, worth over £800 and retailing for £215. The retailer also offers a men's version.

Space NK's 2021 Advent Calendar: "Light Up" is the theme of this year’s Space NK's advent calendar, which includes bestselling brands like Crème de la Mer, Olaplex, Charlotte Tilbury, and Boy Smells, creating a combined value of £744 and retail price of £199.

Selfridges: A selection of 25 makeup, fragrance, skincare, and body care products, and a bonus treat of a complimentary beauty concierge appointment, creating a value of £700, priced at £210.

Lush: The brand's first beauty advent calendar in 2020 sold out fast—now it's back, and bigger and better. Made from 100% recycled materials, each Lush Advent Calendar has two offerings, one containing 25 vegan products including three retro products from Lush Christmas past and three brand-new products, and a second 12-product gift set. The Lush Advent Calendar goes on sale at the end of September in the UK and will hit stores in the US around October.


2 Article(s) Remaining

Subscribe today for full access