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The Beauty Accelerator 2024: Facilitating Fundraising for Beauty Start-ups

Published December 3, 2023
Published December 3, 2023
Rodion Kutsaiev via Unsplash

UK international beauty brand consultancy The Red Tree and early stage UK investor SFC Capital are accepting applications for The Beauty Accelerator 2024. The program provides UK-based independent beauty brands with a chance to receive up to £250,000 equity investment from SFC Capital plus a year-long strategic partnership with The Red Tree.

Accessing early-stage investment is challenging for brands, making the need for The Beauty Accelerator, the UK’s only beauty-dedicated early-stage investment vehicle, clear. It is a proven pathway for UK beauty brands to access investment and the strategic insight to grow. Previous finalists have included Fussy, Faace, Cutbox, Atypical Cosmetics, KANKAN, and Glaize.

Stirling Murray, Managing Director of The Red Tree said, “We are excited that The Beauty Accelerator is returning. The UK beauty industry continues to thrive and is a hotbed of creative entrepreneurs building the beauty brands of the future."

He continued, "The increased ceiling of SEIS (Seed Enterprise Investment Scheme) investment to £250,000 means more capital is now available, and we expect to receive more applicants than ever before. We are delighted to partner once again with SFC Capital and extend a warm welcome to our new strategic partner, Freeths, a leading full-service law firm experienced in the beauty industry. Together, we are excited to meet brands that are making a game-changing impact in the beauty industry.”

Stephen Page, CEO of SFC Capital said, “We are thrilled to join forces with The Red Tree once again to bring a new edition of The Beauty Accelerator to life. This initiative has brought together fantastic entrepreneurs in the past, including finalist Cutbox, all part of SFC Capital's portfolio, and we are eager to discover the next wave of innovative ideas. The Beauty Accelerator transcends mere financial support; it serves as a platform for promising beauty start-ups to thrive, offering strategic guidance to help them become industry leaders.”

Applications open on December 4, 2023, and close on February 2, 2024.


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