Cause capital investment firm The Craftory invested $20 million in Present Life, a new global wellness and beauty company founded by Camillo Pane, former CEO of Coty.

WHO: Present Life is a new global wellness and beauty company founded by Camillo Pane, former CEO of Coty, conceived to create and acquire plant-based brands that do not compromise on performance and do not harm the planet. Present Life’s portfolio of brands will span a wide range of price points and positions—from familiar main-street retailers to luxury doors, on- and off-line.

The Craftory is a $375 million global investment fund and Certified B Corp providing permanent, early-stage, and growth capital to consumer brands offering products that positively impact the categories they serve, our society, and the planet—their golden rule to making investments: no cause, no capital.

WHY: Present Life intends to use the funds to invest in product development, customer acquisition, and portfolio development.

IN THEIR OWN WORDS: Elio Leoni Sceti, co-founder of The Craftory, said, “At The Craftory we look for experienced partners that challenge the status quo and pave the way for cutting edge brands to transform their respective categories. We see Present Life as the home of the next generation of fearless and authentic consumer wellness and beauty brands.”

“As a unique ‘start-up-corporation hybrid,’ Present Life has the optimum mix between the brand building capabilities and discipline of a consumer good company and the agility of a start-up; this is the exact disruptor mindset that will allow Present Life to quickly make a positive impact on the wellness and beauty industries, as well as on the planet.”

Camillo Pane, Executive Chairman at Present Life, agrees: “We have a common goal of developing products that people believe in and that make them feel good, and together are excited for the chance to make a positive impact in people’s lives.”

“In most categories nowadays, there is a proliferation of start-up brands that while disruptive in product and business model, often struggle to scale effectively. The hybrid skills of our team sets us apart from large corporates and smaller start-ups allowing us to first create with agility and speed, and then scale rapidly and profitably,” explains Pane.

DETAILS:

• Present Life raised a $20 million Series A from The Craftory.
• The Craftory will become the company’s controlling shareholder.
• The first brand launched in April was Healist, an innovative wellness brand with benefit-driven formulations designed to restore the body’s innate capacity to heal.
• Loum Beauty of Calm, a revolutionary new clean beauty brand developed with a leading Psycho-Dermatologist and in partnership with Daphne Oz, is the second brand incubated by the group, slated to launch in September.
• Present Life acquired clean & sustainable marine biotech beauty brand One Ocean Beauty founded by Marcella Cacci.
• Camillo Pane, Executive Chairman at Present Life, is gathering a diverse team of corporate and start-up executives with the aim of benefiting from the best of both worlds to disrupt the well-being and beauty market at scale.