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The Desire Company Closes an $8 Million Series A to Support Retailer Demand

December 20, 2021 BeautyMatter
December 20, 2021
The Desire Company

The Desire Company closed an $8 million Series A funding valuing the company at $78 million, increasing penetration within brick-and-mortar and online retailers, further transforming the shopper experience.

WHO: The Desire Company was co-founded by husband-and-wife duo Eric and Judith Sheinkop, challenging the traditional retail experience by valuing authenticity and driving quality, expert video reviews from leading industry professionals to a buyer's fingertips. The platform's library includes 4,000+ experts from celebrity fitness trainers to licensed wellness experts, makeup artists, stylists, and more. The Desire Company blends the best of in-store and e-commerce by bringing human connection back into the consumer experience. Credible direct-to-purchase product content provides expert third-party validation in-store when consumers are browsing the aisles and online, helping shoppers see how a product looks, feels, smells, and functions.

WHY: The funding will support the lineup of retailer partnerships and the opening of a new studio in Chicago to increase production capabilities.

IN THEIR OWN WORDS: "When the FTC is defining the problem you're solving, you know you're onto something big," said Eric Sheinkop, co-founder and CEO of The Desire Company. "You can't automate authenticity. That's why The Desire Company is pleased to partner with clients who understand the importance of what we offer to customers and the value of our experts' honest recommendations for products they genuinely use and love."

“Both Valor Equity Partners and Cleveland Ave, LLC have always been at the forefront of finding startups with potential and helping to turn them into huge, breakthrough companies—such as Tesla, SpaceX, Gopuff, Beyond Meat, and many more," co-founder Sheinkop told Hypepotamus. "They are always looking to bring entrepreneurs into the fold, providing incredible value with their hands-on guidance and access to their exclusive networks.”


  • The Desire Company closed an $8MM Series A backed by private investment firms Valor Equity Partners and Cleveland Avenue LLC.
  • This round brings the total raised to date to $14 million, valuing the company at $78 million.

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