Beyond period products, The Flex Co. steps into health education by championing a bold new future in reproductive and sexual wellness by acquiring Allbodies Health. This deal represents its third strategic acquisition.
WHO: Founded by Ashley Spivak and Lauren Bille, Allbodies' mission is to help people find more freedom, power, and fun for their bodies. They are a platform and community of over 100,000 womxn for holistic women's health education and support. Allbodies offers a library of 60+ online health classes taught by world-class practitioners that cover a range of essential yet overlooked topics, including orgasms, sexual trauma, chronic vaginal infections, painful sex, racism in medicine, fertility after 35, and more. They aim to provide supportive knowledge and tools that give people true agency over their bodies. Online classes are priced from $15 to $50 and memberships for full access to the entire library are $9.99 per month.
The Flex Co. (Flex) was founded in 2016 by Lauren Schulte Wang and Panpan Wang to destigmatize periods and help all people with periods thrive. They are the top-selling sustainable period care brand in the US. Flex created the menstrual disc category and has sold over 130 million discs. Their award-winning product portfolio is sold in 30,000 retail stores including Walmart, Target, and CVS. This success stems from their deep commitment to education in period and reproductive health. Now, over 95% of the US population has access to a Flex product within five miles of their home. Based in Venice, California, Flex is FDA registered and is the sole designer of its products, which are manufactured in the US and Canada.
WHY: This acquisition combines Allbodies' robust platforms, rich educational content, and network of health professionals with Flex's innovation, creating a powerhouse in women's health education and product development.
IN THEIR OWN WORDS: "I fell in love with Lauren Bille's story behind why she started AllBodies because it mirrored my own: we both had serious vagina problems and were being ignored by our doctors," said Lauren Schulte Wang, founder and CEO of Flex. "We both took matters into our own hands. While I focused on developing innovative period products, Lauren built an educational platform. This collaboration feels like a perfect match, and I'm thrilled to bring Allbodies into the Flex family."
"If you're comfortable on your period, you're more comfortable in your life. If you can speak up in the bedroom, you can speak up in the boardroom. Body knowledge, body comfort and sexual pleasure are inextricably linked," said Lauren Bille, CEO and co-founder, Allbodies. "We are excited to continue building our vision together with Flex."
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