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Published October 5, 2020
Published October 5, 2020

Innovative brands are not sitting on their hands waiting for the world to go back to “normal” or for the “new normal” to reveal itself. They realize the future is now. As the world continues to evolve and adapt, Charlotte Tilbury, MBE, has a game-changing proposition that is set to revolutionize shopping online for beauty by providing a live personal shopping experience.

Charlote Tilbury said of the launch, “I’m delighted to announce the launch of my GAME-CHANGING, MAGICAL Virtual Services, exclusively on We have always been a digital-first brand, it’s at the heart of everything we do as well as creating personal, meaningful connections at every touchpoint so, by launching our Virtual Services, we are truly operating as an omnichannel business to bring our amazing customers a 360 experience whenever and wherever they come into contact with the brand. Trained by me, my incredible Beauty Experts will be sharing all of my expert tips, tricks and beauty secrets to make everyone’s beauty dreams come true!!”

The brand’s new Virtual Services enables a frictionless experience for consumers to shop and check out during a live one-on-one virtual consultation with their Beauty Experts. Customers will be offered a suite of personalized experiences, from Virtual Try-On powered by Makeup AI, to Virtual Beauty Finder tools and a Virtual Beauty Secrets Store. The new feature will bring Charlotte’s iconic artistry through strategic digital innovation and investment.

The pandemic has forced all brands to become fluent in DTC tactics, as they innovate feverishly to merge the high-tough experience of physical retail with online shopping. Charlotte Tilbury Beauty has pulled away from the pack with this game-changing digital innovation that brings the theater, magic, and artistry of Charlotte’s renowned in-store experience directly to the consumer at home just in time for the holiday season.

This first-to-market experience integrates shopping technology that enables Charlotte’s Beauty Experts to assist customers by adding product recommendations directly to their virtual shopping basket in real time. This functionality will also enable the artist to guide the customer through to complete purchase and checkout live, all within the one-to-one video call consultation. Customer notes, product recommendations, and expert tips and tricks will all be stored against the customer’s profile for easy referencing at any future consultations or other virtual services.