THG Ingenuity, the technology services division of The Hut Group (THG), has signed more than £100 million in partnership agreements with global beauty brands like Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry, and Revolution Beauty, as part of the wider beauty portfolio of clients, collectively worth more than £100 million. This comes on the heels of signing an agreement with Nestlé Health Science in April.
The brands will use its technology infrastructure to develop their D2C businesses delivering digital transformation across all touchpoints of the consumer journey effectively.
Each brand will access THG Ingenuity’s full range of e-commerce solutions, from its end-to-end, proprietary DTC technology platform to its international fulfillment and payments infrastructure complemented by further global solutions across hosting, translations, brand development, and creative content. The brands will have access to, and full ownership of, an exhaustive pool of data that underpins all of THG Ingenuity’s operations, led by its data analytics division.
Matthew Moulding, founder and Chief Executive Officer of THG, said: “The consumer shift to online continues at pace and a resilient, world-class, DTC operation has become a necessity for brands to generate sustainable long-term growth. Through THG Ingenuity’s proprietary technology, brands can leverage our end-to-end capabilities to launch, market, and fulfill their product offering at pace and accelerate their international expansion.”
He added, “The latest partnership agreements with some of the leading international beauty brands are a testament to the strength of THG Ingenuity’s proven technology services.”
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