Reddit is home to thousands of communities, endless conversation, and authentic human connection. Regardless of what you’re into, there’s a community on Reddit for you.
Beauty communities share advice and recommendations, ask for product suggestions, discuss trends, and share photos of their looks. They’re highly engaged, not just an audience of lurkers; in fact, data shows that contributors to Reddit’s beauty communities have a 40% higher-than-average comment length. Communities like r/skincareaddiction are known for their positive engagement. Redditors build trust and support within these communities by offering words of encouragement and advice and discussing the science of skincare.
Gen Z is particularly drawn to the positive conversational forum. In a recent survey, 51% of Gen Z respondents said that they were attracted to the user-driven nature of Reddit, and 2 in 3 Gen Z users say if Redditors like a product, they’re more likely to purchase it.
Reddit took a look back at the conversations and moments in 2020 using the time frame from January 1-November 6, 2020 with activity calculated using total posts and comments in a community. Trends in the UK market have been broken out in a separate UK Year in Review.
Reddit Year in Review Beauty Edit:
Top 5 Beauty Communities (by Activity)
Most Discussed Skincare Brands in the United States on r/skincareaddiction according to Bustle
Top Beauty Trends
Reddit Year in Review United Kingdom Beauty Edit:
Most Discussed Skincare Brands on r/skincareaddictionuk
Most Discussed Color Brands on r/makeupaddictionuk
Most Discussed Beauty Trends on r/makeupaddictionuk
