Personal care giant Kimberly-Clark, which sells Kotex brand tampons and pads, invested $25 million in start-up Thinx, maker of reusable period underwear.
WHO: Thinx is the creator of period-proof underwear designed to offer an eco-friendly alternative to pads and tampons. The company’s period-proof innerwears are made by using quad-dry breathe technology, with thin materials that resist stains and leaks, wick moisture, and provide anti-bacterial support, enabling menstruating women to avail anti-microbial, moisture-wicking, breathable, and washable period-proof underwear.
WHY: Kimberly-Clark’s investment will enable Thinx to launch a lower-cost line of underwear priced between $15 and $19 a pair, compared to the current options with prices between $32 and $39.
IN THEIR OWN WORDS: In an email to customers, Thinx CEO Maria Molland commented: “We want people to have access to our underwear just as easily as they can pick up a pad, pantyliner, or tampon—and, as with any startup, we’ve weathered tough days when we’ve wondered if we can truly disrupt the menstrual hygiene space. Today, I am very excited to share that we are closer to our goal than ever before.”
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