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TikTok Opens Pop-Up Experience in London

Published July 16, 2021
Published July 16, 2021

Westfield London is the destination for the first-ever physical TikTok activation. The 4,000-square-foot “For You” house design, inspired by TikTok's homepage, highlights trending clips and covers two floors in the shopping center, bringing the UK's biggest TikTok influencers together in a real-life interactive space. Influencers like Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O'Toole, and freestyle footballers Jeremy Lynch and Ben Black, will offer sessions on creating TikTok content for £5 ($7). There are also sessions programmed for parents to learn how to keep teenagers safe on the platform.

Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life," Holly Harrison, responsible for fashion and retail brand partnerships at TikTok, said. "The experience of video and retail are becoming increasingly intertwined, and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished.

The pop-up will be open from July 22 to August 8 hosting bookable creator workshops from Thursday to Sunday with talent from all of TikTok's leading categories designed to help guests learn, create, and share their own content. From Monday to Wednesday the space will be open for all customers to book slots in each of the four themed rooms to film content through interactive video booth experiences. The For You house features a central living room focusing on video editing, a dressing room focusing on beauty, fashion, and transformation challenges, a garden focusing on sports and dance routines, and a kitchen to showcase viral recipes and cookoffs.

TikTok has become a cultural phenomenon. It's where many of our visitors are getting their inspiration from, whether that's fashion trends, the newest home styling influencer or foodie fads," Unibail-Rodamco-Westfield's Marketing Director Harita Shah said. "Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real life experience. The TikTok House will bring together community and creativity, which is at the heart of what both brands do, and we have no doubt the space will be a huge success this summer.


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