The fluctuations and harmonizing (or in some cases, disharmonizing) dynamics of the bacterial colonies of the microbiome could be compared to the daily workings in a beehive, a universe defined by designated roles and working dynamics. Two years ago, David Koo Hjalmarsson started working on what would become Tiny Associates, a new breed of skincare that focuses on how biotechnology can facilitate a transition to a more sustainable and innovative beauty industry. As Chairman of Kind to Biome, an in-vitro microbiome-friendly certification enterprise, as well as the Director of Growth for the Asia region of international Swedish cosmetics distributor Svenska Krämfabriken, Koo Hjalmarsson has been exploring skincare and microbiome science for years.Tiny Associates presents a pro-biotechnology premise, offering a sustainable solution to product formulation through the use of synthetic molecules. While we have witnessed huge growth in the natural skincare category, which favors earth-grown materials and eschews a long list of synthetic ingredients, the post-natural era, a self-proclaimed “Molecular Meritocracy,” entails harnessing the power of technological innovation and microbiome-compatible testing to create optimal products.  The brand launched with five skincare products (a day and night moisturizer, serum, cleanser, and lip balm) as well as three food supplements (targeted towards moisture, antioxidants, and fatigue reduction). Tiny Associates employs the Niiice Molecules for skincare and Niiice testing standards for supplements.