Launched: 2017
Founder: Andrea Lisbona
Key Executives:
2024 Full Year Expected Revenue Range: $75 to $100 million
Offline points of distribution globally projected for 2024? 5,000
Primary Category: Personal Care
Other Categories: Body Care
Key Markets: United States
Retail Partnerships:
Primary Distribution Channel: Prestige
Other Distribution Channels:
Funding Rounds: Seed
Total Funds Raised: Since its beginning, Touchland has maintained a strategically conservative approach to fundraising. After a massively successful Kickstarter campaign at launch, which was mainly to gauge market interest for the product, the brand has prioritized profitability. New investors are strategic partners (vs. necessary cash infusions).
Notable Investors / Funding Partners:
Notable Advisors / Board Members: Jose Carvalho, former CFO, Vita Coco
Touchland is a Hispanic- and woman-founded challenger lifestyle brand based in Miami and was designed and created to enhance and transform the personal care experience. Touchland is dedicated to inspiring self-care and confidence through innovative personal care essentials. Touchland is a unique experience with colorful aesthetics, elevated fragrances, and multifaceted skincare benefits. Touchland products elevate personal care into a sensory-essential ritual bringing beauty, health, and excitement to the everyday.
Insight shared by: Andrea Lisbona, Co-Founder and CEO
What are your key business initiatives for 2024?
For 2024, we plan on expanding the brand portfolio to include new scents to our existing collection, as well as step into new categories, introducing new innovations to our community. We also plan on building our retail presence and expanding into new markets. This will also be the first year we are investing more into offline marketing channels—our first being a campus tour across the country into major cities to engage with our communities and increase brand awareness.
What are you most proud of having accomplished?
My biggest accomplishment thus far is leaving my home and launching this company in a country I was unfamiliar with. I am originally from Barcelona, and I knew this business would only thrive if I left everything I knew—my family and friends—and relocated to the states to successfully launch Touchland. It was one of the hardest steps I needed to take, and it’s the best decision I’ve made yet.
What has been the biggest surprise?
The most delightful surprise since founding the brand has been the market's incredible response at launch. Crafting personal care products that people become obsessed with surpassed my wildest expectations. Witnessing trends like "matching my outfit to my Touchland" unfold is beyond imagination. As a founder, seeing the emotional reactions when Touchland is gifted for birthdays fills my heart with joy. It's the ultimate pleasure as an entrepreneur to create products that evoke such wonderful feelings.
What fuels your competitive advantage?
Our commitment to disrupting the personal care industry extends beyond just hand sanitizers. We’re redefining the category by elevating experiences and challenging traditional norms. Our innovations not only meet essential needs, but they transform mundane routines and turn them into ritualistic moments. Touchland is continuously pushing new boundaries, setting new standards for what personal care should be, and listening to our consumers to provide products that elevate their everyday lives—whether it's through cutting-edge formulations, unique design concepts, or our unique user experience.
Please share your insight on the future of the beauty industry.
The beauty industry is constantly changing, but it’s important that brands blend innovation with a keen understanding of evolving and exceeding consumer preferences and experiences—whether through the ever-growing digital landscape, growing your community through social media, or integrating new technologies to enhance the consumer experience.
What is the best piece of advice you’ve been given?
The best advice I've received is to "enjoy the ride." Entrepreneurship is a rollercoaster with its share of challenges, ups, and downs. Every day presents new hurdles, but running my own business is where I find the most fulfillment. My father, a seasoned entrepreneur, has weathered the cycles—from building a successful business to facing loss during the 2008 crisis. His journey has taught me not to anticipate an easy path but to navigate challenges with resilience.
What’s the best mistake you’ve ever made?
Becoming an entrepreneur, I’ve learned that you need to always have a contingency plan. You need multiple options and backup strategies to allow for swift pivots and realignments. I’ve learned that not everything will go as planned, so you need to prepare for the worst but hope for the best.
Paying it forward, what advice would you give someone contemplating launching a beauty brand?
Perseverance is key. No journey is easy, but you cannot lose if you don’t quit. Make sure you define your reason to keep going, and you’ll always find your way back no matter how tough it gets.
If you could change one thing in the beauty industry what would it be?
If I could change one thing in the beauty industry, it would be to promote more inclusivity and redefine beauty standards. We envision a beauty landscape that celebrates diversity, embraces individuality, and fosters self-love. At Touchland, we're dedicated to creating a world where everyone feels seen, valued, and beautiful in their unique way.
