TPR Holdings acquired Diana Vreeland Parfums at the end of December 2018, announcing the transaction in WWD mid-April 2019.
WHO: Diana Vreeland Parfums is a fragrance and beauty collection that embodies Mrs. Vreeland’s personality: fearless, colorful, confident, and fun. The brand was launched and built by Mrs. Vreeland’s grandson, Alexander Vreeland.
TPR Holdings is a dynamic NYC-based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty, and wellness categories. Their portfolio consists of Cargo Cosmetics, Mally Beauty, Zirh, Free 24/7, ybf Beauty, and Oscar Blandi Hair Care, and they license the Elie Tahari and Badgley Mischka beauty businesses.
IN THEIR OWN WORDS: According to Brian Robinson, TPR Chief Executive Officer, the firm intends to “aggressively expand” international distribution and focus on only the “best points of distribution” for Diana Vreeland going forward.
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