Trafilea, the consumer tech e-commerce group, completed its acquisition of The Spa Dr. with the intention of becoming a player in the clean skincare category.
WHO: The Spa Dr., founded by Dr. Trevor Cates, a naturopathic doctor, offers clean and natural skincare products and programs to help achieve a healthier and younger-looking appearance and make long-term, positive changes in skincare routines. The brand is on a mission to redefine global skincare consumption practices, championing the use of nontoxic ingredients in response to growing consumer apprehension about prevailing ingredients and practices in the industry. The brand is primarily DTC with product priced between $38.99-$69.00.
Trafilea Tech E-Commerce Group has built an advanced data, technology, marketing, and global operational platform to build and scale direct-to-consumer brands for women in multibillion-dollar industries. The company currently serves over 10 million customers and over 50 million women, mainly in the US. It is expanding internationally and is focused on developed tier 1 markets, leveraging data and technology. Trafilea also owns shapewear brand Shapermint and intimates line Truekind.
WHY: The transaction initiates Trafilea's ambition to become a key player in the clean skincare industry. Projected to achieve $230 million in sales this year, Trafilea is now channeling its rapid-growth strategies into new verticals.
IN THEIR OWN WORDS: "We are excited to welcome The Spa Dr. into the Trafilea Group and quickly scale the brand, leveraging our large female audience in the US, proprietary technology, and proven growth marketing platform now empowered by AI. The opportunity for growth is large in the US and internationally. We want to create a movement to awaken women to embrace non-toxic skincare products and routines that can change their lives," said Santiago Zabala, CEO of Trafilea Tech E-Commerce Group.
Dr. Trevor Cates, founder of The Spa Dr., said, "As a passionate advocate for women's health and skin, I'm thrilled to partner with Trafilea and see how this juncture can open boundless opportunities for the beauty and wellness industries. Combining my natural product development and medical expertise with Trafilea's remarkable track record in tech, digital marketing, and the women's online space, I'm confident that we'll rapidly empower women everywhere to embrace their sense of well-being and natural beauty the way we have always dreamed of for The Spa Dr."
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