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Published September 9, 2020
Published September 9, 2020
Mana Products

Mana Products, a leading contract manufacturer for the beauty industry based in Long Island City, New York, has been purchased by Traub Capital.

WHO: Established in 1975 by chemist, entrepreneur, and philanthropist Nikos Mouyiaris, Mana has brought together the passion, process, and people to define and lead the future of beauty. For over 45 years, Mana has developed groundbreaking formulas for some of the world’s most renowned beauty brands and globally recognized makeup artists.

Traub Capital is an investment firm specializing in building value in consumer companies using its unique combination of strategic, operational, and financial expertise. Their mission is to partner with owners, entrepreneurs, and management to build leading global consumer platforms over a long-term horizon.

WHY: The acquisition allows Traub Capital to leverage Mana’s exceptional innovation, research & development, and contract manufacturing capabilities as part of its vision for the company. In turn, Mana will leverage Traub Capital’s considerable strategic, operational, and financial expertise.

IN THEIR OWN WORDS: “We are proud to partner with Mana, a clear leader in prestige beauty manufacturing. Mana partners with their customers at the height of innovation and quality, with a proud tradition of growth and delivery. Mana’s culture and legacy align with Traub Capital’s organizational and cultural beliefs, and we think we are uniquely positioned to actively support them with their strategic growth plans,” said Mortimer Singer, Co-Managing Partner of Traub Capital, on behalf of him and his partners Geoffrey Lurie and Brian Crosby.

Singer continued, “We love the way they have, in recent months and the last year, really started to develop what I call product merchandising in their category. It’s not often that you think of contract manufacturers who start to think in a merchant and marketing manner, and that’s really starting to happen in an incredibly promising way.”

Robert Jaegly, Mana’s CEO, noted that, “Traub Capital is an ideal partner for Mana, as they have been experts in our industry for decades. They will support us with needed strategic growth planning and in ensuring that, together, our customers are supported to the highest degree.” He also noted they are committed to Mana’s inclusive, innovative, and employee-centric culture, and that “Traub Capital has a strong appreciation for Mana’s leaders and employees.”


  • Mana Products has been purchased by Traub Capital.
  • WWD reported the business had hired bankers last August to consider sale options following the death of founder Nikos Mouyiaris in early 2019. Industry sources told WWD at the time that the business has about $20 million in earnings before interest, taxes, depreciation, and amortization.
  • Mana will continue to operate as Mana Products with the leadership team and workforce remaining in Long Island City, NY.
  • Guggenheim Securities, LLC, acted as exclusive financial advisor to Mana.
  • Mana divested of Black Opal in September of 2019, selling the brand Mouyiaris founded in 1994 for his wife, who is of Jamaican descent, to Desiree Rogers and Cheryl Mayberry McKissack.

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