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TricorBraun Acquires SGB Packaging Group

August 20, 2021
August 20, 2021
Brett Jordan via Unsplash

Global packaging leader TricorBraun acquired New Jersey-based SGB Packaging Group, Inc., strengthening its presence in the beauty and personal care industries.

WHO: SGB Packaging is the North American Sales Representative for European and select international suppliers. SGB's packaging portfolio includes: Droppers, Glass and Plastic Cosmetic Bottles, Glass and Plastic Jars, Fragrance Glass, Wood, Bakelite, Mascara Brushes, Cosmetic Packaging, Fragrance Caps, Pumps & Accessories, Sampling/Blister on Card, and Secondary Packaging.

Founded in 1902, TricorBraun is North America's largest distributor of primary packaging. The company provides innovative solutions across a wide array of customer end markets in plastic and glass containers, closures, dispensers, tubes, and flexibles. TricorBraun operates from more than 50 locations globally.

WHY: The acquisition strengthens TricorBraun’s presence in the fast-growing cosmetics, skincare, fragrance, and personal care industries. Additionally, SGB Packaging further expands TricorBraun's robust global supplier network with innovative European and other international supplier partnerships focused on prestige categories where SGB Packaging is the sole North American representative.

IN THEIR OWN WORDS: "Our acquisition of SGB Packaging strengthens our presence in growing industries, while serving customers with new products, and expanding our vast global supplier network," said Court Carruthers, President and CEO, TricorBraun. "Shoshana Gibli and her team have built an impressive business known for its outstanding customer service, industry expertise, and diverse product offerings, and we are excited to welcome them to the TricorBraun family."

“SGB Packaging has been a mainstay in cosmetics, fragrance, personal care, and skin care packaging for a quarter of a century," said Shoshana Gibli, founder and President, SGB Packaging. "We are excited to explore new growth opportunities with TricorBraun, and we are thrilled to offer expanded services to customers—including TricorBraun's custom design capabilities―helping to cement our business as a packaging one-stop shop.”


  • TricorBraun acquired SGB Packaging Group, Inc. The terms of the transaction were not released.
  • All team members, including founder and President Shoshana Gibli, and senior leaders Lauren Gibli and Julie Gibli, will remain with TricorBraun. The team will continue to work out of the company's existing location in Hackensack, NJ.
  • Effective with the acquisition, SGB Packaging will operate as SGB Packaging, a TricorBraun company.
  • TricorBraun has partnered with management teams to successfully acquire and further accelerate growth for more than 25 packaging companies across North America. SGB Packaging marks TricorBraun's eleventh acquisition in the last three years.

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