Key Takeaways:
- Ben Bennett’s The Center clocks another exit.
- Private equity firm TSG Consumer signed a definitive agreement to acquire a majority stake in Saltair.
- TSG’s other beauty investments include Summer Fridays, Phlur, and Dude Wipes.
BeautyMatter 2026 FUTURE50 brand Saltair has new ownership.
WHO: Saltair was co-founded by model Iskra Lawrence and beauty incubator The Center in January 2022. The brand was built on the foundation that “every body is welcome here,” pairing clinically supported, treatment-forward skincare actives with elevated, transportive fragrances at accessible price points, designed for every shape, skin tone, gender, age, and background. Products are priced from $12 to $26 and sold at Target, Ulta Beauty, and SpaceNK.
The Center is a next-generation beauty accelerator founded by industry visionary Ben Bennett. With a focus on identifying white space, trend forecasting, building disruptive brands, and supporting emerging founders, The Center provides a strategic, capital-efficient path to scale. Unlike traditional incubators, The Center operates as a true co-builder, offering hands-on brand development, operational infrastructure, creative direction, and go-to-market expertise from concept through growth. Its portfolio includes Saltair, Prequel, Cyklar, Make Beauty, Proper, and Naturium (acquired by e.l.f. Beauty in 2023).
Founded in 1986 and focused exclusively on the consumer sector, TSG Consumer Partners, LP is a leading specialist private equity firm with approximately $13 billion in assets under management. Representative past and current beauty and wellness partner companies include e.l.f.
