DUDE Wipes received strategic growth investment from consumer-focused private equity firm TSG Consumer Partners.WHO: Founded in Chicago in 2011 by lifelong friends Sean Riley, Jeff Klimkowski, and Ryan Meegan, DUDE Wipes set out to revolutionize the bathroom experience with the bold belief that “wet cleans better than dry.” Consumers nationwide overwhelmingly agree. Today, DUDE Wipes has emerged as a leader in the fast-growing flushable wipes segment of the bath tissue market, combining high-performance products with irreverent, authentic branding that’s as fresh as its wipes. The products are sold nationwide across key retailers such as Amazon, Kroger, Publix, Sam’s Club, Target, Walmart, and many others.Founded in 1986, TSG Consumer Partners, LP, is a leading consumer-focused private equity firm with approximately $13 billion in assets under management.WHY: The partnership with TSG Consumer will support the company’s efforts to broaden household adoption, reach new consumer segments, and deepen manufacturing relationships and retail partnerships.IN THEIR OWN WORDS: “We bootstrapped DUDE Wipes from our apartment with nothing but an idea and some guts. Now, we’re teaming up with TSG Consumer to take this thing to a whole new level,” said Riley, Klimkowski, and Meegan. “TSG Consumer believes in our brand, our tone, and our mission to make wiping and hygiene cooler than it’s ever been, and that confidence is already paying off. Our retail sales have increased nearly fourfold since 2021—and we’re just getting started.”Cuban remarked about the deal, “DUDE Wipes is the best Shark Tank investment I’ve ever made.