Ben Bennett and The Center have another win as TSG has signed a definitive agreement with the BeautyMatter FUTURE50 brand PHLUR.WHO: PHLUR was relaunched in February 2022 by brand accelerator The Center, founded by Ben Bennett and influencer Chriselle Lim. PHLUR creates modern fine fragrances meticulously crafted by world-class perfumers inspired by memories, moments, experiences, and feelings—those that are intimately personal and universally shared. The brand has become the number two growth brand at Sephora US and Canada, and jumped to top 10 in the fine fragrance category in the last year. At SpaceNK, it is among the top 10 brands and has seen triple-digit growth. The brand is also available on Amazon. The Center is a next-generation beauty accelerator founded by industry visionary Ben Bennett. With a focus on identifying white space, trend forecasting, building disruptive brands, and supporting emerging founders, The Center provides a strategic, capital-efficient path to scale. Unlike traditional incubators, The Center operates as a true co-builder—offering hands-on brand development, operational infrastructure, creative direction, and go-to-market expertise from concept through growth. Its portfolio includes Saltair, Prequel, CYKLAR, MAKE Beauty, Proper, and Naturium (acquired by e.l.f. Beauty in 2023).Founded in 1986 and focused exclusively on the consumer sector, TSG Consumer Partners, LP is a leading specialist private equity firm with approximately $13 billion in assets under management. Representative past and current beauty and wellness partner companies include e.l.f.