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Tween Menstrual Start-Up Pinkie Raises $1 Million

Published March 29, 2023
Published March 29, 2023

Pinkie, the puberty company that makes better-for-you small-sized organic period pads for tweens and teens, landed $1 million in funding to help support their retail launch.

WHO: Launched in 2022, Pinkie is the brainchild of Fiona Simmonds and Sana Clegg, two New York City mothers of five young daughters who realized there were no correctly sized, plant-based menstrual pads for their girls entering puberty soon. Simmonds and Clegg saw an opportunity to create high-quality products to address this generation’s menstrual pain points and make puberty less complicated.

WHY: The funding will support the launch in 500 Target stores nationwide with the brand's teen mini and teen small pads.

IN THEIR OWN WORDS: “Data shows that this younger generation is going through puberty earlier, yet there were no products to meet their needs. This is where Pinkie comes into play,” says Fiona Simmonds, co-founder of Pinkie. “This market is dominated by legacy brands that don’t address the needs of the youngest segment of the population and we knew we could make something better. The investor profile in our first funding round highlights that fathers are looking to be more involved in the period conversation that previous generations may not have been as involved in.”

“We’re thrilled so many people believe in our product and knew it needed to be on shelves,” says Sana Clegg, co-founder of Pinkie. “Our message is simple: Pinkie believes that everyone, regardless of age and size, deserves the right to comfortable and appropriately-sized period protection. With the support of our new investors and retail partnerships, we can now offer the same well-fitting pad we made for our own daughters to those just starting their period journeys.”


  • Pinkie closed $1 million in funding from a mix of angels and institutional investors; almost all of the investors are fathers with daughters.

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