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UK Women’s Wellness Platform Unfabled Raises $1.6 Million

Published February 13, 2024
Published February 13, 2024
Unfabled

The UK-based women's health platform Unfabled has raised $1.6 million in new funding, bringing the total raised to date to $2 million.

WHO: Founded in 2021 by Hannah Samano, Unfabled is a personalized health and wellness platform dedicated to closing the gender health gap. Unfabled delivers curated and personalized solutions for women. Over 300,000 people are using the Unfabled platform to discover effective treatments for a range of conditions, from menstrual cramps to pregnancy and menopause. The data-driven platform offers over 350 women’s health and wellness products from brands like Daye, Luna Daily, Maude, Semaine, Hanx, and Saalt.

WHY: The new funding will be used to fuel growth and develop the company's in-house data science, which is a core element of its B2B channel offering. The investment will also allow Unfabled to expand internationally.

IN THEIR OWN WORDS: Hannah Samano, founder and CEO of Unfabled, shared, “A major cause of the gender health gap is the lack of sex-aggregated data which causes a lack of insight and understanding across women’s health. We’re building the most user-friendly platform possible while also filling the massive gap that continues to exist in health-related data. The more we understand about female health, the more laser-focused we can become on improving it.”

Sanghamitra Karra, Managing Director and EMEA Head of the Morgan Stanley Inclusive Ventures Group, said, “We have been impressed both by Unfabled’s platform and their reach, partnering with leading brands in the space. With an engaged community of 50,000 women and educational content on women’s health reaching 40M+ views, Hannah and the team’s proven organic approach has enabled Unfabled to grow impressively since 2021.”

Speaking about investing in Unfabled, Matt Cooper, co-founder and Executive Chairman Exceptional Ventures, said, "When investing in a company, our primary focus is finding businesses that match our vision of helping people to live happier, healthier and longer lives. At the same time, we’re looking for the most talented entrepreneurs capable of delivering on that vision. Unfabled was a clear fit on both points, we were instantly taken by its mission to support women’s hormonal health. Unfabled’s data-led platform empowers women to discover products and services often overlooked by mainstream healthcare and provides a consumer-friendly solution to a long-standing problem that affects so many lives. Hannah is a brilliant founder whose intellect, passion and drive for her business and its mission were irresistible.”

DETAILS:

  • Unfabled has raised $1.6 million in funding from Morgan Stanley Inclusive Ventures Group, Exceptional Ventures, Founders Factory, Chai Ventures, SyndicateRoom and 3 Sisters Ventures. Participating angel investors include Maya Ghosn (a scout for Sequoia), Shefali Roy (Apple, TrueLayer), Elaine Groenestein (first angel at Elvie), and Fiona Pathiraja (healthcare investor and philanthropist).
  • This raise brings total funding to $2 million.
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