Ulta Beauty announced a $25 million investment in new diversity and inclusion commitments focused on brand amplification and support, assortment growth, and equitable, welcoming guest and associate experiences. Tracee Ellis Ross, CEO and founder of Pattern Beauty, has assumed the position of the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel and inspiration, and drive accountability.
“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta Beauty “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”
The 2021 commitments provide a holistic view of tangible efforts intended to further existing work to champion diversity and ultimately, to ensure guests, associates, partners, and communities feel connected to and reflected at Ulta Beauty.
“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said Tracee Ellis Ross. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”
Commitment to Amplifying & Investing in Underrepresented Voices
Commitment to Black-Owned Brands
Commitment to Guest Experiences
Commitment to Associate Experiences
“Authenticity as an inclusive brand with welcoming experiences for all and an approachable assortment are tenets of how we champion diversity at Ulta Beauty,” continued Dillon. “We have mapped these commitments to impact every facet of our work. We look forward to sharing more as we continue on this journey with steadfast commitment from our teams and our newly established advisor Tracee Ellis Ross, who brings passion, experience, and perspective to this important work.”
In her role as Diversity and Inclusion Advisor, Ross, a beauty entrepreneur, activist, and actor, will provide counsel and insight, and drive accountability to Ulta Beauty with a specific focus on BIPOC brand development, diverse leadership development, and supplier diversity. She will join internal Executive D&I Council Summits quarterly. The executive council is chaired by Dillon and brings together Ulta Beauty’s executive team to holistically review D&I progress, gaps, and opportunities.
With a formalized internal governance in place across the enterprise, Ulta Beauty has committed to progress and transparency in sharing updates as it continues to build upon its diversity and inclusion efforts.
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