Summit Partners, the private equity owner of Dr. Squatch, announced in 2024 that they were exploring a sale of the men's grooming brand and aiming for a valuation exceeding $2 billion. Dr. Squatch has now signed a definitive agreement with Unilever.WHO: Dr. Squatch was founded in 2013 by Jack Haldrup with handcrafted, cold-process bar soaps made in small batches and a mission to inspire and educate men to be happier and healthier with natural, high-performance products. The brand has since expanded its product line to include deodorant, toothpaste, shampoo, conditioner, and cologne, all formulated with a focus on natural ingredients. The brand has a penchant for creating viral moments with a pipeline of limited editions. Dr. Squatch is distributed through digital commerce, retail, and direct-to-consumer channels, primarily in North America and Europe.Unilever was incorporated on June 21, 1894, and has become one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Unilever has 128,000 employees and generated sales of €60.8 billion in 2024.WHY: The complementary acquisition marks another step in expanding Unilever's portfolio towards premium and high-growth spaces.IN THEIR OWN WORDS: Fabian Garcia, President of Unilever Personal Care, said, “I am thrilled to welcome Dr. Squatch into the Unilever family. Dr. Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies.