Unilever has signed an agreement to acquire Liquid I.V., a US-based health-science nutrition and wellness company.
WHO: Based in El Segundo, California, Liquid I.V. was founded in 2012 by entrepreneur Brandin Cohen. Liquid I.V.’s electrolyte drink utilizes Cellular Transport Technology (CTT), which enhances the rapid absorption of water and other key nutrients into the bloodstream, helping people feel better, faster. Based on the World Health Organization’s guidelines for the clinically proven Oral Rehydration Solution (ORS), which prevents and treats dehydration, one serving of Liquid I.V. can provide up to 2–3 times the hydration of water alone. Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy, and Sleep.
Dutch conglomerate Unilever PLC was incorporated on June 21, 1894. The company’s segments include personal care, food, home care, and refreshments. The company operates in more than 100 countries, selling its products in more than 190 countries. Unilever owns more than 400 brands including 11 “billion-dollar brands.”
IN THEIR OWN WORDS: Fabian Garcia, President of Unilever North America, said, “Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”
Brandin Cohen, Liquid I.V. founder and CEO, stated, “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives—to optimize the body, hydrate those in need, and better the planet.”
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