Key Takeaways:Unilever has signed an agreement to acquire Grüns, which offers nutrient support products in gummy form.Axios reported the transaction was valued at $1.2 billion.Unilever is cashing in on the red-hot supplements market after divesting its food business.On the heels of the divestment of its food business, Unilever snaps up Grüns.WHO: Founded in 2023 by Chad Janis, Grüns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognizing that the supplement industry’s biggest barrier wasn’t awareness, but adherence. In a short time, Grüns has become one of the largest brands in the US Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers. In 2024, the brand expanded its product portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support. Grüns is distributed through retail and direct-to-consumer channels in the US at Target, Walmart, Costco, Sam's Club, Sprouts, and AmazongWHY: This marks another step in optimizing Unilever’s portfolio towards premium and high-growth spaces, with a stronger focus on Beauty & Wellbeing and the US market. IN THEIR OWN WORDS: Jostein Solheim, Unilever Wellbeing CEO, said, “We are thrilled to welcome Grüns into the Unilever family. As a leader and true innovator in the Greens Supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use.