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Unilever Ventures Invests in What's Up Wellness

Published August 18, 2023
Published August 18, 2023
What's Up Wellness

India-based well-being brand What’s Up Wellness has raised $1.73 million in a round of seed funding.

WHO: Co-founded by Sayantani Mandal and Vaibhav Makhija, What’s Up Wellness offers various types of easily consumable gummy supplements. The product ranges covers hair, skin, and nails; sleep gummies for muscle recovery and nerve relaxation; stress relief gummies; and gummies for children.

WHY: The company plans to use the funding to expand its team, new product development, and investing in growth and scaling efforts.

IN THEIR OWN WORDS: Sayantani Mandal and Vaibhav Makhija, co-founders of What’s Up Wellness, said, “We are delighted and proud to announce our seed fundraising round led by Unilever Ventures. This is yet another significant milestone in our journey of building What’s Up Wellness as a trailblazer for the D2C wellness and nutrition space in India.”

They continued, “It motivates our team to double down on the ongoing efforts to build the best wellness brand out there, with strong attention to detail on what today’s customers want. Furthermore, we hope to gain immense learnings, invaluable insights, best practices, and benchmarks, from the journeys of Unilever Ventures’ portfolio companies worldwide.”

Pawan Chaturvedi, Head – Asia, Unilever Ventures, said, “Investing in What’s Up Wellness is in line with our strategy of supporting and investing in promising indie brands in the health and wellness space. India presents a large opportunity for the wellness segment, and What’s Up Wellness, with its innovative and modern formats, aims to capture this fast-transforming market. We are excited to be early supporters of What’s Up Wellness in their next growth phase.”


  • What’s Up Wellness raised INR 14.40 crore ($1.73 million) in a seed funding round led by Unilever Ventures with participation from some of its existing angel investors.
  • The brand will fuel growth with 10 new product launches in its pipeline. 
  • In 2022, the company raised an angel funding round, and was featured on Shark Tank India, where it secured cumulative funding of INR 60 lakhs ($72,000).

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