The Balmain Hair Couture Love Collection is "an ode to love letters." The exclusive gift sets are inspired by the love letters of the 16th century, which were statements of admiration eternalized on a piece of paper. Lovers, relatives, and best friends sent each other passionate letters sealed with wax to ensure their authenticity. In a time of digitization, the brand honors those days with the new Balmain Hair Couture Love Collection. Each Love Collection Gift Set has a seal attached to the packaging and comes with a Balmain Love Letter to be personalized and put into the gift set. Priced at $63 and $95.