Beauty industry veteran Vasiliki Petrou leverages her experience to create a new model of growth that combines performance with purpose, advisory with investment, and scale with soul.WHO: London-based Veralis Group, founded by Vasiliki Petrou, acts as a catalyst with an ecosystem of advisors, operators, investors, and founders united by values and ambition. It partners with exceptional founders at the convergence of beauty, wellness, longevity, consumer health, and diagnostics. Beyond providing capital, they offer deep operational expertise, cultural sensitivity, and networks that accelerate growth without compromising originality. Veralis Group takes significant, often majority stakes with the goal of at least doubling businesses in both scale and impact.WHY: After 30+ years of experience in the beauty industry, Petrou saw too many soul-crushing deals and has always believed there is a better way: building ecosystems where everyone wins.IN THEIR OWN WORDS: Petrou said in a LinkedIn post that Veralis was "Created to support founders at the intersection of beauty, wellness, longevity, and consumer health. Our goal is to build ecosystems where everyone wins, and I’m excited to start this new chapter with inspiring partners and collaborators."DETAILS:Petrou launched Unilever Prestige from scratch with an M&A strategy in 2014, acquiring 11 brands and building a €1.4 billion division in 10 years.She left Unilever in June 2024. Her last acquisition was the buzzy haircare brand K18 Biomimetic Hair Science.