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VENUS WILLIAMS INVESTS IN ZEEL

Published September 23, 2019
Published September 23, 2019
Toa Heftiba via Unsplash

Venus Williams is continuing her wellness investing streak with an investment in Zeel, an on-demand massage business.

WHO: Zeel created Massage On Demand in 2012 and was the first company to launch same-day, in-home massage, recently surpassing more than 1,000,000 appointments with a network of 11,000 vetted, licensed massage therapists in more than 100 US cities. The Zeel app allows customers to book a massage often within an hour’s time. The launch of Zeel@Sports will allow growth through partnerships with team trainers and coaches at training facilities, camps, and during the in-season and off-season across college and professional sports leagues.

A tennis legend and four-time Olympic gold medalist, Venus Williams is also an accomplished entrepreneur who founded V Starr Interiors in 2002, and a full-service commercial interior design firm, and subsequently launched EleVen by Venus Williams, a successful line of fashion-forward activewear. In addition to her businesses and seven Grand Slam titles, Williams is the author of the New York Times bestseller, Come to Win: Business Leaders, Artists, Doctors, and Other Visionaries on How Sports Can Help You Top Your Profession.

IN THEIR OWN WORDS: “For more than a decade, I’ve been combining my competitive and entrepreneurial spirit into building my two companies and strategically aligning with exciting, global businesses and brands,” said Venus Williams. “Zeel is an innovative and transformative company that fits seamlessly with my lifestyle as a professional athlete, and I’m eager to bring my passion for health and wellbeing and for growing businesses to the boardroom of a company redefining Americans’ access to wellness.”

“Venus brings an elevated understanding of modern health and fitness that recognizes the vital role of muscle recovery in physical, mental, and emotional wellbeing,” said Samer Hamadeh, founder and CEO of Zeel. “Together with her career achievements and business acumen, that understanding makes Venus an ideal partner for Zeel, and we are thrilled to welcome her to our dynamic team.”

DETAILS:

  • Venus Williams has invested in Zeel and will be a key advisor to its new Zeel@Sports division.
  • Williams joins existing Zeel board members Samer Hamadeh (Zeel CEO), Jeff Anderson of Palisades Growth Capital, Marcel Bens of Emil Capital, Ryan Freedman of Corigin Ventures, and Ilya Nykin of Prolog Ventures.
  • Zeel’s investor base also includes Dave Morin, Esther Dyson, and Chris Burch.
  • Zeel acquired Massage Now in 2016.
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