Key Takeaways:
- Belle Brands acquired Versed for an undisclosed amount.
- The platform company was formed by private investment firm Windsong Global.
- The transaction reinforces Windsong Global's continued investment in the beauty sector.
Belle Brands expands its portfolio focused on high-growth beauty brands with established retail distribution.
WHO: Versed was founded in 2019 by Katherine Power and developed by Offspring Beauty, a brand incubator partially funded by Who What Wear, Power’s then media platfrom. Versed was created to fill a white space for affordable, efficacious clean skincare. In February 2025, the brand expanded into color cosmetics. Currently, the Versed product range features over 35 skincare and makeup products and is distributed in 1,800 Target stores nationwide.
Belle Brands is a platform company formed by consumer-focused private investment firm Windsong Global. The brand portfolio includes JVN Hair, Pipette, and KVD Beauty.
Windsong Global is a leading private investment firm focused on the branded consumer sector. Since its founding in 2006, Windsong and its predecessor funds have completed 60 transactions and total more than $10 billion of enterprise value. Windsong has been an active investor in beauty and wellness, fitness and health, along with the active lifestyle sector. Past and present owned brands in Windsong's and its affiliates portfolio include Algenist, Revive, This Works, Alberto VO5, Brut, Tone It Up, SWIMS, Piloti, Robert Graham, Martha Stewart, Jessica Simpson, Design Within Reach, and Cloudveil Outdoor.
WHY: Versed rounds out the Belle Brands’ portfolio, adding skincare to its hair, makeup, and baby personal care brands.
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