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Vertical Wellness Merges with CanaFarma Hemp Products

July 23, 2021
July 23, 2021
WIlliams Sonoma

Vertical Wellness, a leader in the branded health and wellness space, has merged with CanaFarma Hemp Products Corp., a full-service company operating in the hemp industry offering a full range of hemp-related products and services.

WHO: Vertical Wellness is a leading vertically integrated consumer-focused health and wellness brand company with innovative hemp cannabinoid solutions. Vertical Wellness' mission is to help people by bringing the most innovative and effective portfolio of cannabinoid, health, and wellness brands to the market. Initial VWEL brands include AntiDos, GoldQ, Halogenix Beauty, Hemp-Moji, Just Live, Kathy Ireland Health & Wellness, Lap Dog, Neutrate Fitness, Organic Candy Factory, Par5, Taos, Wingra Farms, and USMCC. Vertical Wellness has operations in California and Kentucky and cultivated over 1,800 acres of hemp on partner farms last season. The company has been one of the largest processors of hemp globally with over 22 million lbs owned, processed, or contracted in 2020.

CanaFarma Hemp Products Corp. is a full-service company operating in the hemp industry offering a full range of hemp-related products and services to the consumer wellness market. These products and services include growing top-quality hemp, providing hemp-processing services, and offering hemp-based products to consumers utilizing a well-established direct-to-consumer marketing approach.

IN THEIR OWN WORDS: "This is a platform for Vertical Wellness to fulfill its vision. To launch a portfolio of brands along a vast array of categories and segments requires resources, and the CanaFarma deal enables us to attract those resources at a scale we need," says Vertical Wellness CEO J. Smoke Wallin. "Working with Kathy Ireland and the exceptional worldwide team is a magnificent opportunity for any company in the space of CBD. Trust and credibility are essential."

Vitaly Fargesen, SVP Strategic Planning at CanaFarma Hemp, said, "CanaFarma Hemp was founded with the express intention to be a large-scale brand company in the health and wellness space. Since early 2021, we have looked for the right opportunity to accelerate our mission through a business combination. Smoke, his team at Vertical Wellness, and Kathy Ireland Worldwide are exactly what we were looking for, and our investor base could not be more excited to have him lead our combined company."

We are honored and delighted for our partnership with Vertical Wellness™ and the opportunity created with the combination of CanaFarma Hemp," says Ms. Ireland, Chair, CEO and Chief Designer of kiWW®, who is named among the top ten women's health advocates in America, according to UCLA. "We have long been invested in the CBD space, and we are so passionate about all the cutting-edge research and developments demonstrating the countless benefits on the health and wellness of people, as well as pets. Our new products are derived from the highest-quality Hemp plants, and are THC-free, providing the countless beneficial elements of the Hemp plant, without any psychotropic side-effects. Everything we have done at Kathy Ireland Worldwide has led to this extraordinary moment.

Ms. Ireland adds, "Smoke and his team represent the core values and ethics that our company strives for in our partnerships, and at Kathy Ireland Worldwide, we have great trust and confidence in Smoke's experience and leadership of this powerful program. Both our companies share the same passion in bringing our customers the most state-of-the-art, innovative CBD products to improve quality of life, as well as a shared dedication of improving the human condition around the world through philanthropic initiatives." Kathy Ireland Worldwide is committed to social responsibility with every partner, client, and licensee supporting its Millennium Development Goals. As part of the partnership, Vertical Wellness combined with CanaFarma Hemp will be supporting two of these goals—bringing opportunities of financial stability and healthcare to American veterans and their families; and ensuring environmental sustainability.


  • This merger will make Vertical Wellness the first house of CBD brands to go public, and the combined company will be worth over $50 million.
  • CanaFarma went public in March 2020 just as the COVID-19 pandemic hit. The company had a successful IPO on the Canadian Securities Exchange, trading up to about $1.50 a share and ending up being an over $200 million market cap company.
  • The Vertical Wellness management team, including CEO J. Smoke Wallin, will run the combined business.
  • The combined company will go under CanaFarma Corp. as the corporate entity but keep the Vertical Wellness name.

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