Key Takeaways:
- BetterDays launched with funding from Maveron and Will Ventures.
- The brand launched with two products, a Rebound Cream and a Grip Powder.
- The new texture-inclusive haircare line brings the transformative power of the barbershop into men's daily routines.
BetterDays has launched with $7 million in pre-revenue backing.
WHO: BetterDays was founded by celebrity master barber Victor Fontanez, aka VicBlends, and Joey Thomas of DUDE Wipes, ushering in a new era of men's self-care through a modern men's grooming brand born from barbershop culture. Trusted by an elite roster of high-profile clientele ranging from President Barack Obama to Tom Brady, VicBlends brings unmatched cultural fluency and a built-in community of more than 23 million followers across social media. The brand delivers performance-first, texture-inclusive formulas designed specifically to serve all hair types, definitively solving the representation gap for historically underserved wavy, curly, and coily (3A–4C) hair. Available direct-to-consumer on the brand website, TikTok Shop, and Amazon, the haircare line launched with two innovations: a Rebound Cream and a Grip Powder, both priced at $20.
IN THEIR OWN WORDS: "I've seen firsthand how a fresh haircut isn't just about the looks; it's a mental reset that immediately lifts you up," said Victor Fontanez, co-founder of BetterDays. "But true confidence goes deeper. I overcame my own mental health struggles and a BP1 diagnosis, and I used my faith in God to push through. I learned how doing small things for yourself daily will add up to get you where you want to be.
