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Victoria Beckham Beauty: FUTURE50 2024

Published June 4, 2024
Published June 4, 2024
Victoria Beckham Beauty

Launched: 2019

Founder: Victoria Beckham 

Key Executives:

  • Katia Beauchamp, CEO
  • Lauren Edelman, CMO
  • Chris Maliwat, CDO

2024 Full Year Expected Revenue Range: $100M-$125M as estimated by industry experts

Offline points of distribution globally projected for 2024: 5

Primary Category: Color Cosmetics 

Other Categories: 

  • Skincare
  • Fragrance

Key Markets: 

  • United States
  • United Kingdom
  • France

Retail Partnerships:

  • Selfridges
  • Neiman Marcus
  • Bergdof Goodman
  • Violet Grey
  • La Samaritaine

Primary Distribution Channel: DTC

Other Distribution Channels: Prestige

Funding Rounds: Private Equity

The vision for Victoria Beckham Beauty is to create a modern luxury house that becomes a cornerstone of the beauty industry overall and that has the potential to become a heritage brand over the coming decades. We believe being born of a fashion house is core to our identity and competitive advantage. We want our audience to feel our “beauty style” point of view and feel that tie to fashion

Insight shared by: Katia Beauchamp, CEO

What are your key business initiatives for 2024?

We are experiencing strong tailwinds as a business, and we accredit this to consumers really experiencing the amount of detail-oriented excellence that we put into every product. Our focus is to be unwavering about our standard in product development. Good.Better.Best.Beckham. That’s the reputation we are aiming to uphold. 

What are you most proud of having accomplished? 

Attracting and then having an opportunity to develop and be developed by incredible talent. 

What has been the biggest surprise?

The amount of excellence that is infused into every decision and action is refreshing. That’s a really positive word for surprise. There’s nothing quite like integrity in terms of creating an underlying purpose for what we do. We believe our consumers deserve integrity as seen through the amount of care in creating the best products on every plane. This standard and level of execution is because of Victoria. She is incredibly hardworking and unwavering about creating the best. Her talent and care is felt even in things that might seem simple, such as selecting the most beautiful neutral shades. We want to bring customers into a Victoria Beckham Beauty world—a place of discovery and wonder, alongside discernment, quality, and taste. 

What fuels your competitive advantage?

A few things: Our Victoria standard, meaning we only create something that meets the most discerning customer’s criteria; we only finalize a product when we have achieved Victoria’s emphatic excitement to use the product. We aim for customers to experience that our products stand out in terms of excellence in all ways a product can. We also center our place in a beauty style conversation, distinct from beauty artistry. 

What is the best piece of advice you’ve been given?

Don’t accept “no” from someone who can’t say “yes.” 

What’s the best mistake you’ve ever made?

Not getting the job I thought I wanted, which catalyzed my starting a company, and that catalyzed my ability to see my agency (and everyone’s) to create. 

Paying it forward, what advice would you give someone contemplating launching a beauty brand?

I would say if you see your “why” so clearly, and you can’t see “why not” as clearly, it’s worth trying. The worst thing that can happen is failure, and the amazing thing about failure is that it is the way we grow exponentially. 

If you could change one thing in the beauty industry what would it be?
I want to see beauty take on a dream of no tradeoffs in our industry. The speed and acceleration of innovation is pointing to a reality where we can challenge the status quo and reimagine everything. There’s so much we can do if we come together on “how” things are made, and I think that is a win for all: the consumers, the companies, the humans involved in the creation, and the planet.


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