Amkiri secured a $3 million investment led by Israel-based investment firm Welltech Ventures.
WHO: Founded in 2018 by Shoval Shavit Shapiro, Amkiri is a first-of-its-kind product that combines scent and sight and enables the complete freedom of multi-sensory self-expression.
The patented technology is a black cream ink that combines color with fragrance to create a SKU called Ink De Parfum. The product can be applied directly to skin, delivering fragrance for up to 12 hours.
WHY: The company intends to use the capital to scale its operations in the US, Europe, and Asia through its DTC and B2B channels.
IN THEIR OWN WORDS: “We are proud to have Welltech Ventures as a lead investor in the company," said the brand's Chief Executive Ido Pollak. "This is a real endorsement that beauty care is attracting huge interest in the broader wellness sector. By working in partnership with our current investors: International Flavors & Fragrances; co-founder Shoval Shavit; and others, I am confident that Amkiri will reach new heights."
Amir Alroy and Galit Horovitz, co-founders of Welltech Ventures, added: "We are delighted to add Amkiri, our debut in beauty-tech investment, to our portfolio. Amkiri's innovative first-ever 'visual fragrance' is a unique platform that combines scent and shape through an elegant and fun experience, which could definitely improve the wellbeing of all of us. It's our pleasure to join the roster of investors that have been supporting the company."
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