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Vivify Specialty Ingredients Acquires Reitech

Published February 21, 2023
Published February 21, 2023
Alexander Grey via Pexels

Vivify Specialty Ingredients, a leading provider of specialty colorants, additives, and ingredients, has acquired Reitech Corporation a manufacturer of pigment dispersion.

WHO: Based in Reading, PA, Reitech has manufactured pigment dispersions for more than 40 years. Products include standard and custom color dispersions, used in diverse applications where consistent and highly technical colorants are required, such as aerospace, consumer goods, and industrial coatings.

WHY: Vivify was acquired in December 2021 by Gryphon Heritage Fund, the small-cap strategy of middle-market private equity firm Gryphon Investors, and is actively seeking to partner with additional businesses to expand product offerings and services for its customers.

IN THEIR OWN WORDS: "The combination of Reitech with Vivify's pigments dispersions division, Heritage Color, creates a pigment dispersion business with considerable scale and positions the combined company to take advantage of new strategic opportunities, while remaining focused on high quality and service," said Vivify CEO Devlin Riley. "Reitech's portfolio will diversify Vivify's product line and allow us to better serve existing customers, as well as reach new end-markets. We're excited to welcome the Reitech team."

"Reitech is an ideal acquisition for Vivify, with a complementary product line that offers new avenues for product innovations," said Craig Nikrant, Operating Partner on the Gryphon Heritage Fund team. "We remain committed to partnering with the Vivify management team to identify and support additional strategic acquisitions that will drive growth."

"We are pleased to partner with Vivify," said Stephen Holtzman and Prakash Pradhan, owners of Reitech. "Our interactions with the Vivify team made it an easy decision to move forward together, and we look forward to leveraging their broader resources to deliver even more value to our customers."


  • Vivify Specialty Ingredients acquired Reitech Corporation. 
  • The financial terms of the transaction were not disclosed.
  • Reitech's owners Stephen Holtzman and Prakash Pradhan will remain with the company and join the Vivify management team.
  • Kirkland & Ellis served as legal counsel to Vivify. Reger Rizzo & Darnall LLP served as legal counsel to Reitech.

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