Key Takeaways:WWD reports VMG has backed the stylist-founded textured haircare brand The Doux with a minority investment.The brand is stocked at Target, Walmart, CVS, Walgreens, Sally Beauty, Amazon, and more.The brand had grown to a profitable eight-figure business while remaining independently owned.Textured haircare brand The Doux has landed a minority investment from VMG Partners, marking a milestone for the self-funded brand.WHO: Launched in 2011 by stylist Maya Smith and her husband Brian Smith as a salon in Germany to serve the military community, where he was stationed with the U.S. Air Force, The Doux combines professional cosmetology expertise with '90s hip-hop culture, focusing on "texture as the main character." The mass-market textured haircare brand is sold at Target, Walmart, CVS, Walgreens, Sally Beauty, and Amazon. In the UK, the brand is stocked in Boots and Superdrug.WHY: The funds will help scale operations and expand distribution.IN THEIR OWN WORDS: Aurora James, co-founder of Parity Collective, part of VMG, told WWD, “I am honored to be partnered with The Doux in the next phase of their incredible journey. I know firsthand that when Black founders are properly resourced to win, the ripple effects of those wins spread throughout the community. I can’t think of a family more steadfast, committed, brilliant and deserving than The Doux to change the face of what success and community looks like in the haircare space.