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Walmart Leans into Purpose with “Built for Better”

October 08, 2021 BeautyMatter
October 08, 2021
Walmart

Since its inception, saving money has been core to Walmart. Price remains important, but consumers are also focused on knowing the products they buy are good for their families, the people who made them, and the planet. Shopping with intention and prioritizing brands that align with values has created the need for merchandising to reflect this new behavior.

Shopping with purpose often requires researching products and reading labels, which can be time consuming and overwhelming. As Walmart continues to expand its assortment, they've created Built for Better, an online shopping destination that makes it easy for customers to identify and shop for products that are built better—for them and for the planet.

Items in this section meet independent and authoritative standards for promoting personal well-being and reducing our impact on the environment.

Built for Better – For You: Icons will highlight more nutritious products or those made without specific materials or ingredients customers may not want. The For You assortment recognizes several standards focused on personal well-being, including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.

Built for Better – For the Planet: Icons will highlight products designed to help reduce the impact on the planet for future generations, focusing on sustainably sourced and climate-conscious products. Built for Better – For the Planet recognizes more than 30 independent standards focused primarily on environmental benefits including: Energy Star Certified, Rainforest Alliance Certified, Better Cotton Initiative, and more.

In the spirit of transparency, Walmart outlines the Built for Better methodology sharing the criteria and a complete list of organizations providing the independent standards defining the assortment. Customers can shop Built for Better on Walmart.com and in the Walmart app.

Built for Better has created a framework for Walmart that can grow over time and evolve with its communities’ and customers' need and desire for healthy living, sustainability, and saving money.

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