Warpaint London announced the acquisition of Brand Architekts in a £13.9 million ($17.6 million) all-cash acquisition bid for the entirety of issued and to be issued share capital of the business.WHO: Founded in 1993, Brand Architekts offers a portfolio of problem-solving challenger beauty brands like Skin & Tan (previously known as Skinny Tan), and Super Facialist, sold throughout the UK and internationally. Warpaint London, the company behind makeup brands W7 and Technic, distributes white-label cosmetics to high-street retailers in the UK and Europe.WHY: For Warpaint London, this deal expands its portfolio with complementary brands representing an “exciting and relatively low risk” investment to boost growth opportunities in the new year.IN THEIR OWN WORDS: Warpaint’s Chief Executive Officer Sam Bazini commented, "As part of a larger group we believe applying our established supply and distribution channels and approach to Brand Architekts will improve efficiency, reduce costs and drive profitability."Roger McDowell, Chair of Brand Architects, said the board “recognizes the certainty of value” of the cash offer, especially during an uncertain economic environment. He added, "The acquisition will strengthen the enlarged business for the benefit of all our customers, employees and other stakeholders."DETAILS:Warpaint London acquired Brand Archiitekts in a £13.9 million ($17.6 million) all-cash acquisition bid.Brand Architekts' shareholders can elect to receive 0.0916 of new shares in Warpaint instead of the cash offer.Warpaint has received irrevocable undertakings to vote in favor of the deal in relation to 31.35% of Brand Architekts shares.