This week, veteran beauty entrepreneur Gregg Renfrew launched beecee, a Gen Z–focused skincare brand, designed to complement her first brand, Counter. Elsewhere, brands tapped into luxury fashion and jewelry houses, candy companies, and even reality TV for limited-edition products, including eye patches, a porcelain home collection, and a press-on nail collection inspired by The Real Housewives. Products using bemotrizinol (BEMT), the first new sunscreen filter approved by the Food and Drug Administration (FDA) in more than 20 years, debuted as Neutrogena became the first mass brand to bring a product using the new ingredient to market. Alix Earle’s Reale Actives released an anti-redness serum, its first product since the brand launched in March. Eye makeup was also in the spotlight, with Typology and Kosas both introducing new mascara shades, including brown, blue, and violet hues. Featuring news from Anua, Jones Road, and Laneige, here’s what caught our editorial team’s attention recently.
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