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Wellkasa Acquires Peak and Valley Adaptogenic Supplements

Published April 10, 2025
Published April 10, 2025
Peak and Valley

Wellkasa acquired Peak and Valley, focused on adaptogenic and mushroom-based supplements for brain health, stress support, and sleep to support its brand portfolio.WHO: Founded by Nadine Joseph, a Johns Hopkins–trained neuroscientist, Peak and Valley was born from a deeply personal journey. Struggling with stress and burnout, Nadine turned to neuroscience and traditional medicine to craft blends that support modern mental wellness. The product range includes capsule-based formulations such as Nourish My Brain, Balance My Stress, and Support My Sleep. Each product reflects extensive research into evidence-based ingredients and their synergistic effects, with rigorously sourced botanicals and mushrooms, and third-party testing to ensure quality and potency. The products are available in roughly 4,000 doors at Whole Foods Market through distribution by Lotus Light Natural Products, with an additional retail presence at Kroger Co. and PCC Community Markets via KeHE Distributors, LLC.Wellkasa is a next-generation supplement company combining science-backed nutraceuticals with AI-powered education for chronic condition management and lifestyle support.WHY: With this acquisition, Wellkasa continues its strategy to vertically integrate and scale mission-driven wellness brands, strengthening its position in the $50B+ US supplement market. While Wellkasa has primarily focused on practitioner-recommended channels and direct-to-consumer platforms, the acquisition of Peak and Valley opens opportunities in more established retail distribution.

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