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West Lane Takes Majority Stake in Simply Organic Beauty

September 01, 2021 BeautyMatter
September 01, 2021
Simply Organic Beauty

West Lane Partners joined with J.P. Morgan Asset Management's Private Equity Group to acquire a majority interest in Simply Organic Beauty.

WHO: Simply Organic, based in Palm Harbor, Florida, is a leading developer and provider of luxury, professional-only, organic & clean beauty products. The company has built a dedicated community of professional beauty customers over the last 20 years by maintaining a strong focus on the health, wellness, success, and continued education for the professional beauty channel. The company recently activated its large base of salon professionals as an extension of its sales force with the launch of Holistic Hair Tribe, a P2C (professional to consumer) beauty referral platform.

IN THEIR OWN WORDS: Simply Organic plans to continue to execute and expand on its current strategy. Founder Scott Mitchell said, "We could not have selected a more accretive growth partner in West Lane and the opportunity to work with other beauty brands within West Lane's portfolio including Blossom Beauty and the BodySpa Group represents an exciting and promising opportunity for partnership and growth."

Nick Sternberg, Managing Partner of West Lane, added: "We are very excited to partner with Scott and the entire Simply Organic team to continue growing the Company's platform into a larger, more comprehensive and global ecosystem of brands, enthusiastic beauty professionals, and innovative technologies focusing on the ongoing success of independent beauty professionals and salons."


  • West Lane Partners and J.P. Morgan Asset Management's Private Equity Group acquired a majority interest in Simply Organic Beauty. The terms of the transaction were not disclosed.
  • Scott Mitchell, the company's founder, remains a significant shareholder and will continue to serve as Chief Executive Officer of the business and as a member of its Board of Directors.
  • Other beauty brands in West Lane's portfolio include Blossom Beauty and the BodySpa Group.
  • Simply Organic was represented by Capstone Partners in the transaction.

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