On the heels of the $1.37 billon acquisition by Edgewell in May, Harry’s seems to have another brand in the works. The brand has posted three jobs for very seasoned applicants in the past week for: director of growth marketing, creative director, and business operations and strategy manager.

According to the description in the job postings on LinkedIn, “‘NewCo’ (short for ‘New Company’) is a new DTC (direct-to-consumer) start-up venture being incubated by Harry’s. Over the past year, Harry’s has identified and vetted an exciting opportunity to create a new brand and business in an underserved CPG (consumer packaged goods) category. They are now gearing up to launch and looking to hire a team to build and run the business, revolutionize another category and improve the experience of millions of people.”

While Harry’s certainly has the ability to scale businesses, it now has deeper pockets under the Edgewell umbrella. With best-in-class brand building, technology capabilities, design, and direct-to-consumer marketing combined with Edgewell’s distribution network, product technology, and R&D capabilities, this will be a launch to be reckoned with regardless of the category in their crosshairs.