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Published October 28, 2020
Published October 28, 2020
Wild Cosmetics

DTC start-up Wild Cosmetics has raised £2MM in early-stage funding led by JamJar Investment to expand its business.

WHO: UK-based Wild Cosmetics was co-founded by Freddy Ward and Charlie Bowes-Lyon in August 2019 with the hopes of reducing the amount of waste produced by bathroom products. The DTC deodorant brand makes refillable plastic-free deodorant in eight scents. The product is packaged in a bamboo pulp refill and reusable aluminum case.

WHY: The financial backing will fuel international expansion and product development.

IN THEIR OWN WORDS: “While most of us are now familiar with using compost bins for food waste, or putting glass, paper, and cans in the ‘right’ bin, the bathroom is lagging behind in terms of reducing household landfill,” said Freddy Ward, co-founder of Wild. “We feel the bathroom is going to change radically over the next five years and packaging has to change. We want to be the company that tries to push everyone forward and challenge the industry norms.”


  • Wild Cosmetics raised £2 million from JamJar with participation from Creative Investment Club and Dutch Slingshot Ventures.
  • According to the brand, they have sold 300,000 products since April.
  • In February 2020, the company raised £500K to roll out its 100% biodegradable deodorant refills and reusable aluminum cases.

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