The company announced that a majority of their original investors signed up to back Winky Lux’s next phase of growth with a new round of $6 million in Series A funding.
WHO: Launched in October 2015, Winky Lux was founded by beauty outsiders Natalie Mackey, who worked in fashion, and Nathan Newman, who came from consumer electronics. The brand has been built on “fast beauty” based on a 45-day product-to-market model that allows the brand to capitalize on trends. All of the products are paraben-free, cruelty-free, non-toxic, and heavily pigmented.
WHY: About half the Series A will fund the opening of Winky Lux pop-up shops in NYC, Chicago, Dallas, Los Angeles, Savannah, and Nashville this summer. Funding will also be allocated to hiring content experts.
IN THEIR OWN WORDS: “Now that we have a major VC like GGV as our lead for Series A, lots of guys want to back us now,” Mackey told Forbes. “The dudes didn’t get us ’til we were a lot bigger.”
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