Key Takeaways:
- Allergy care brand Wizard Wellness launched in January.
- In an aggressive rollout, it is carried in more than 4,000 doors across Target, Walmart, and CVS.
- Wizard Wellness is a BeautyMatter 2026 NEXT50 brand.
BeautyMatter 2026 NEXT50 brand Wizard Wellness landed $1 million in fresh capital.
WHO: Wizard Wellness is the science-backed company that created the nasal wellness category. Founded in 2024 and launched in 2026 by beauty industry veteran Lorne Lucree, the company's drug-free product system was formulated with ENTs, allergists, and cutting-edge microbiome researchers to support the nasal barrier and microbiome through its proprietary Nasalbiome Technology. Products are now available in approximately 1,000 Target stores nationwide, approximately 1,700 Walmart stores, and approximately 1,400 CVS locations, as well as on Amazon, TikTok Shop, and CVS.
WHY: The raise comes as Wizard Wellness completes an aggressive retail rollout to more than 4,000 retail doors across the US.
IN THEIR OWN WORDS: "Every store and every dollar gets us closer to making allergy care something people actually want to use, not just something they have to," said Lorne Lucree, founder and CEO of Wizard Wellness. “We believe your nose deserves the same daily care and thoughtful product design that transformed the skincare industry. Target is where that idea lands. Their customer is already buying serums and supplements on the same trip. We're just asking her to extend that thinking into nasal wellness.”
"Consumers are taking control of every part of their health journey, and allergy care has been overlooked for too long," said Jacob Myers of Pave Health Ventures. "The demand...
