Allbirds co-founder Joey Zwillinger’s new venture, hormonal supplement brand Biologica, launches with $7 million in seed funding.WHO: Founded by Joey and Liz Zwillinger, Biologica is inspired by Liz’s years of navigating shifting hormonal symptoms, including PCOS and PMS. Built around a long-overlooked premise that hormonal age, not chronological age, should determine a woman’s nutritional support, the brand debuted with three effervescent daily Essentials for the reproductive years, perimenopause, and postmenopause priced at $70, or $59 through subscription. Biologica built a medical advisory board of practicing OB/GYNs, a breast cancer surgeon, and naturopathic doctors, all focused on women’s health to guide formulation decisions ensuring the products address real symptoms with evidence-based solutions.IN THEIR OWN WORDS: "For me, the hardest part was never having a simple solution to help alleviate my hormonal symptoms that were worsening with age. When I started talking openly with other women, I realized my experience wasn't unique at all. We were all navigating the same shifts without clear support and many women were overwhelmed with all the options. Biologica became a way to finally give women targeted tools that meet us where we are, at every stage," said Elizabeth Zwillinger, co-founder."Biologica required me to listen in a completely new way because I'll never personally experience the impact from hormonal fluctuations. As we developed our product, my lack of lived experience led me to lean on the wisdom of women from the focus groups we conducted and our 1,000-woman health study, to our expert medical advisory board, and of course, from Liz directly.