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Holistic Wellness Brand WTHN Raises $5 Million Led by L Catterton

Published January 8, 2024
Published January 8, 2024

WTHN, the modern holistic wellness brand rooted in Traditional Chinese Medicine, announced $5 million in Series A financing. The funding comes amidst a year of significant omnichannel expansion for the brand.

WHO: Launched in 2019 by former investment banker Michelle Larivee, WTHN is an omnichannel modern wellness brand rooted in Traditional Chinese Medicine. Created with a mission to democratize access to proven pain- and stress-relieving treatments, the brand has reimagined how consumers take charge of their short- and long-term health goals. By offering both in-person treatments, including acupuncture and cupping, as well as at-home acupressure and other products, WTHN empowers consumers at every stage of their wellness journey.

L Catterton is a consumer-focused investment firm managing approximately $34 billion of equity capital across three multi-product platforms: private equity, credit, and real estate. Founded in 1989, the firm has made over 250 investments in some of the world's most iconic consumer brands.

WHY: With the global wellness and health market poised to surpass $1.3 trillion by 2025, WTHN has cemented its place as a leading force disrupting the industry by offering quality, holistic care rooted in science-backed solutions. WTHN will leverage the funding and L Catterton's expertise across the retail and wellness space to scale its brick-and-mortar presence and product distribution.

IN THEIR OWN WORDS: “WTHN was inspired by my personal health transformation with Traditional Chinese Medicine and I’m truly passionate about making ancient holistic healing modalities accessible to others,” said Michelle Larivee, founder of WTHN. “L Catterton’s deep experience across retail, consumer and health is a huge strategic value for WTHN and from the first conversation with their team, it was clear they shared our vision of unlocking a massive new category in wellness and our mission to transform lives.”

According to Whitney Casey, Partner at L Catterton who led the transaction, “Accelerated by COVID, demand for preventative care and wellness is stronger than ever. With their innovative products and services WTHN is offering new solutions and creating health breakthroughs that weren’t previously possible through Western methods alone. In helping and reaching new clients, WTHN is creating a market and we strongly believe in the potential of their omni-channel business model to disrupt this trillion-dollar opportunity.”


  • WTHN’s $5 million Series A funding round was led by L Catterton with participation by Halogen Ventures and a syndicate of cross-industry angel investors led by Annie Evans of Dream Ventures, Kelley Arena of Golden Hour Ventures, Caroline Witmer, and The Helm's angel community
  • In January, WTHN will open its second physical location, WTHN Williamsburg, with plans to expand with several new locations in New York in 2024 and across the country after that. 
  • WTHN’s at-home products are currently available across nearly 200 retailers as well as online through Erewhon, Poosh, Goop, and more.
  • In 2019, the business raised a $2.5 million funding round led by Red Sea Ventures with participation by Gwyneth Paltrow, SoulCycle’s Elizabeth Cutler and Julie Rice, Sweetgreen’s Nic Jammet, MNDFL’s Ellie Burrows Gluck, Heyday’s Michael Pollak, By Chloe’s Sam Wasser, SLT’s Amanda Freeman, and Inscape’s Khajak Keledjian.

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